Sudara | Sex Trafficking + Freedom

I get to be free.  My kids are free. Ben, myself and our kids are not in slavery, sold to nasty men, forced to have sex with strangers and loose complete sight of our identities. Because of that we are fortunate.  There is not much more in this life that angers me more than sex trafficking and slavery in general.  Please hear me in this…. this horrific crime is happening right here in our backyards, right before our very eyes. But as we know, not just here but all over the world.   I have had to opportunity in the past to work with organizations like Made for them and Courage House that aid in rescue, recovery and building lives of those victimized by the sex trafficking industry.  It is SICK, gross and makes me crazy.  It ruins people.  It is a nightmare.  I get overwhelmed when I think about this for 2 minutes, but luckily it is not the end.

Inspite of all the madness happening out there, there are organizations like Sudara that are brave enough to get their hands dirty, not only rescue women and children but provide a livelihood for them as well. This is how Sudara began….

sudara-sex-trafficking-freedom- daniel wellington

“In 2005, Sudara* founder Shannon Keith took a trip to India that opened her eyes to a tragedy occurring daily to women and girls throughout the country. She could hardly believe what she witnessed in India’s Red Light Districts—modern day slavery. Shannon listened to story after story of young girls being sold into the sex trade by their families, orphans picked up off the street by pimps, and even young mothers just trying to get enough money to feed their children. Many were held against their will. Others were trapped by economic poverty. Worst of all were the stories of those who managed to escape the brothels only to return due to social stigma and having no other means to survive.


In 2006, Sudara hired the first 6 employees in their first-ever sewing center partnership and began teaching each woman the skills needed to become seamstresses and our first pair of PUNJAMMIES® loungewear was produced. Stitch by stitch, the women gained confidence not only in their newfound trade, but also in their newfound hope and freedom. Since that time, our relationships have grown into multiple sewing center partnerships and hundreds of women gaining a new community and safe place to work and heal.”

sudara-sex-trafficking-freedom- ruthie ridley blog

Talk about goals?! I think it’s one thing to see a problem, and another to do something about. Shannon Keith saw the problem, gathered like-minded individuals and did something about it. Most times we can’t do things like this alone, without support and people that see what you see. There’s nothing like it. Support, fire, passion, ACTION.

sudara-sex-trafficking-freedom- Sudara
All of our tees are from the Sudara clothing line Every purchase allows women in India to live in freedom from sex slavery through living wage work and skills training. It is a dream for Ben and I to travel as a family all over the world. If we get to India, Sudara will be our first stop. Get your tee and change a life here.

Thank you for stopping by the blog!

Much love,

Ruthie xo

  • Comments ( 30 )

  • avatar
    Morgan Klein

    Oh this is so sweet! I love that every purchase helps out someone else! Thanks for sharing!

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    The tees are so adorable! And it is such a great cause! Thanks for sharing.

  • avatar
    Lee Anne

    Thank you for sharing this! I haven’t heard of Sudara before, but now that I know I’m so interested in this company.

    Lee Anne

  • avatar

    Amazing company, thank you for sharing.


  • avatar

    Thank you so much for sharing this. What an amazing cause.


  • avatar

    This is such an amazing cause Ruthie! It breaks my heart when I think about what young women have to go through all over the world. Thank you for sharing this with us – sometimes we need to hear about other people’s struggles to put our own into perspective. The tees are beautiful and I love the message behind them. xoxo

  • avatar
    Nicole Leffew

    Wow what an amazing company. These tees are so cute on your adorable family also love your hair babe! You always look perfect! Xo

  • avatar

    I just love clothing made for a good cause! This is a such a great post and a reminder of how lucky we really are! Loved seeing some behind the scenes of this shoot on your instastory the other day.


  • avatar

    Wow! Such an amazing post with a powerful message. I am so glad there is a company out there that is trying to change the world for the better through clothing.

  • avatar
    Krystal Miller (@hhtfamilyblog)

    Adorable family photos! I’m excited to learn more about Sudara. It sounds like a great cause to help a tragic situation! We are so blessed here.

  • avatar

    Such a great cause! Thanks for sharing friend!

  • avatar
    Tiffani at Breton Bay

    Ruthie!!! This is so inspirational. This story is horrific and amazing all at once. I have a hard time reading about sex trafficking because I think of my children immediately and get so emotional. That’s not a good enough reason to ignore this CRAZY AWFUL epidemic. I am definitely ordering shirts!!!


  • avatar
    Nina L

    Great tees for a great cause! We’re so lucky to live in a place that is free <3

    Xo, Nina
    Law of Fashion Blog

  • avatar

    Your family is so perfect <3 and I just love the concept behind Sundra, such a small price to pay to joint the forces against sex trafficking. So inspired!

    Xo, Nicole

  • avatar

    Your family is the cutest!!! I love all these images.

  • avatar
    Jessica Sheppard

    What a amazing post for a life changing cause! I love these tees and I love even more that you are helping to rescue those bound in this slavery. We often take our freedom for granted and this is such a good reminder of how very blessed we are! Thanks for sharing about Sundra…it’s an honor to support such an organization…something families or even youth groups and teams of people can rally together to support! Love your heart, you are making a difference!

  • avatar

    What an amazing cause. Thank you for posting about this. I never would have known about this particular organization. Also, you have a beautiful family! Truly gorgeous! 🙂

  • avatar
    Laina Turner

    What a great post. I know this is a huge problem that people don’t want to talk about. But we have to so people are more aware.

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    What a great cause to help out!

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    I love that these tees are for a great cause! I love buying things like this to help others.

    Greta |

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    Pretty Weird Bombshell

    The tees are all cute. It looked adorable on your family. I love that you support this kind of brand and even have your family join you. You truly know how to inspire and take action Ruthie. xx

  • avatar

    What a wonderful cause girl! Your heart is always so pure!

    Jenna from

  • avatar
    Erica @ Coming Up Roses

    What an amazing story + cause. Sudara sounds incredible. And your family is SO DANG BEAUTIFUL, Ruthie! Wow. How blessed we all are.

    Coming Up Roses

  • avatar
    Mama Munchkin (@globalmunchkins)

    I LOVE when people get together for the greater good. Nothing motivates me more. Can’t wait to go check out these Tee’s!!!

  • avatar
    Amanda Kruse

    What an amazing cause! You have such a cute family!

    Amanda ||

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    Love, love, love to hear about people actively standing up for those abused and sold into sex trafficking. This is such a beautiful cause. You are amazing to share it all with us. Love you!!


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