Goose & Gander Brand: EMPOWER

This morning I wanted to introduce you to fellow #girlboss Tahaji! This week we are starting our Women Empowering Women series and I thought it would be fitting to pre-face the series with this AMAZING entrepreneur. Tahaji launched her brand Goose & Gander after being laid off from her corporate job back in 2015.  Read below to hear more about the meaning behind the brand and what she is all about!!  I absolutely love what Tahaji represents for this generation.
1) How did the Goose & Gander Brand come about?!
Goose & Gander Brand was something I wanted to do for a long time but was afraid to start.  Although entrepreneurship is the current buzz, it is such a risky journey.  I’ve always loved fashion but after feeling unfulfilled in my own journey, and hearing so many stories of people wanting to take leaps towards their dreams but frozen by fear, I knew I had to do something.  After getting laid off twice in 2 years, I knew it was time to pursue my passion and start the brand!
2) What does the name Goose & Gander represent for you?!
Goose & Gander Brand represents the pursuit of passion.  It represents a lifestyle movement of doing more of what you love and helping others while doing it.  It goes beyond clothing but feeling empowered to take leaps and create new adventures.  Now more than ever I think its important to challenge ourselves to step out of our comfort zones and create happier experiences.  Life is not meant to be drudged through but lived.
3) What does the phrase ” Women Empowering Women” mean to you!?
This phrase simply means love to me.  When we love someone, we uplift them to become better versions of themselves.  It means I’m celebrating and inspiring women in whatever ways I can to create better experiences from their interaction with me.  Lastly it means togetherness.  Everything great that happens in life is because of who God has placed around me.  Great things are created through togetherness.
4) Tell us one random fact about yourself!?
I am afraid of flying!-I’ve tried almost every remedy in the book!  Although I fly often, its something that’s been hard to shake.  I’ve never had a bad flying experience until earlier this year.  I honestly think it may have helped me get over it instead of making it worse. (I fly later this month so I will keep you posted, lol) 🙂
How lovely is Tahaji?!  Ben and I are rocking these tees designed by her.  The tee I am wearing is the heartbeat behind a lot of what I am going after in this season! “EMPOWER”… I fully believe that we rise by lifting others!! Not only are the tees cute but they are comfy and carry a powerful message!! Check out more of the Goose & Gander brand here!!
Goose & Gander Brand- couple's fashion
I am always talking this man’s head off!! lol
Goose & Gander Brand- empower
Trying to be all serious!!

Goose & Gander Brand- ruthie ridley blogGoose & Gander Brand- mixed couplesGoose & Gander Brand- Men's FashionGoose & Gander Brand- loveGoose & Gander Brand- women's fashion

  • Comments ( 30 )

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    Nicole Leffew

    You guys are the cutest! Her company sounds amazing! Anything that empowers women you know I am all for! Love these t shirts on you guys xo

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    Jessica Weinberg (@whatsfordinesq)

    This is such a great interview! And I love those tee shirts!
    xo Jessica

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    Tahaji sounds awesome- I want to be her friend. This company- the mission and message behind it, that’s something I could definitely support!

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    Such an awesome post, great interview!! I am loving your tee!

    xo Kelsey |

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    This is so cute! You are such an inspiring woman Ruthie! And side note… You and your husband are just the cutest!

    Xo, Hales |

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    This is absolutely awesome! You are an empowered woman Ruthie. You two make a very cute couple too.

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    Wonderful! Love the interview!

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    She sounds wonderful!! How amazing that she went for her dreams. Love the interview and seeing you cuties together in her tee’s.

    Meaghan xx

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    Krista Williams

    Always love a shoot with you and your mans. THE BEST.

    This part was basically everything:
    3) What does the phrase ” Women Empowering Women” mean to you!?
    This phrase simply means love to me. When we love someone, we uplift them to become better versions of themselves. It means I’m celebrating and inspiring women in whatever ways I can to create better experiences from their interaction with me. Lastly it means togetherness. Everything great that happens in life is because of who God has placed around me. Great things are created through togetherness.

    Love – LOVE.


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    The Style Lynn Life

    WOW! This company sounds amazing and YOU are empowering my friend!! Thank you for another great post!!
    xo, Roselyn

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    You guys are such a beautiful couple. And what a great thing your friend did starting her own business!

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    You guys are too cute! Love the tees and the message of “women empowering women.” I love to hear stories of women branching out and becoming their own boss. Thanks for sharing Tahaji’s story. Xoxo

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    Lauren of An Explorer’s Heart

    What an amazing brand! Also, you guys are adorable – what a fun post 🙂


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    I love how you styled your tee with a pencil skirt and heels. So sassy! Also love this brand!

    Greta |

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    What an interesting post.

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    Rachel G

    Love that they have shirts for both men and women! These are lovely pictures of the two of you!

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    Jessica Sheppard

    Just love how you styled the tee…pencil skirt?!?!!! Only YOU could rock this! xo

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    Empower, yes! I love it!

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    Jaime Cittadino

    I love this so much!! And you two are seriously a stunning couple!

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    ashley lee

    What an amazing company and thing she has started! && Y’all are the cutest by the way! <3

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    Taylor Aube

    I loved this post Ruthie! I am not afraid of flying but I get major travel anxiety like if I’m going to miss my flight or other travel plans that can go horribly wrong. Once i’m strapped in the plane I’m good! Such a sweet post babe 🙂

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    Kait Elizabeth

    Wonderful post!!! I love the pics of you and Ben- y’all are way too cute. Hugs, Kait

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    You guys are so stinkin’ adorable! And I love your outfit and I love what the phrase “Women empowering Women” means.

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    Jessica Hughes

    You all are so cute! I love the shirts, adorable and what a great company!

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    Joanna @ Strong Girl Collective

    Such a great interview! I absolutely love everything that they stand for and their brand. Need that “Empower” shirt!

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    Great interview! This company sounds amazing! Also loved how you styled the tee with a pencil skirt- soooo cute!!

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    I love interviews by other women for other women!! That in itself is EMPOWERING!! That shirt is so cute dressed up with that so flattering skirt!! and you two…too adorable for words!!


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    cute couple! so nice that you’re empowering another #girlboss. it’s always so nice to see. very inspiring.

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    Heather Johnson

    Ruthie!!! You are such a babe and you and your hubby are the cutest couple EVER! I am dying over your funny captions – I haven’t even really “met” you, but I just luv ya! You always make me smile and, thus, I am not surprised you are promoting such an incredible brand and designer!!! How amazing… I love the notion of women empowering women and entrepreneurship BY women is beyond inspiring! Love this post my gorgeous babe!
    Happy Wednesday!

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    YOU TWO ARE THE CUTEST! Also, women rule, and boys… well they rule too. I love the idea of lifting other women up and giving them credit, praise, power, good vibes, likes, love, all of the above! Similar to what you all do over at Style Collective! So happy to be a part of it!

    xx | jordan taylor | petiteMODERN

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